The MaxPoint Intelligence Platform™ is a software product that allows marketers to create, manage, and garner insights from hyper-local advertising campaigns. Originally developed as an internal tool, MaxPoint realized that there would be significant value for customers to be able to access the platform directly.

Eddie Howard, Manager of Product Management at MaxPoint, joins the Webinar to discuss the challenge of migrating their application for external use, the need for detailed visibility into user behavior, and how their team uses Pendo to:

• エンジニアリングを行わずに分析用にフィーチャーのタグ付けを行う
• Focus attention on the features that get the most use

• ユーザーテストを強化し、アプリケーションでのユーザーの行動を追跡する